Email QA Process & Send Checklist

This QA process is tailored for Absolute’s marketing team to ensure every Marketo email is reviewed, approved, and performance-ready.

Email Content Review

• Spelling, grammar, and formatting double-checked
• Correct subject line and preview text
• Dynamic content renders correctly for all segments
• Tokens are resolving properly (e.g., first name, company)
• All links tested and working (no 404s or redirects)
• UTM parameters present and correct on all links

Audience & Smart List Accuracy

• Target list reviewed and approved
• Suppression list applied (e.g., employees, competitors, unsubscribes)
• Communication limits respected
• Engagement stream cadence checked (if relevant)

Send Configuration

• Time zone verified for send time
• Correct from name and reply-to email
• Operational vs. marketing email type correctly set
• A/B test setup verified (if used)

Technical & Compliance Checks

• Email rendering tested across major devices and clients
• CAN-SPAM compliance (footer, unsubscribe link, physical address)
• Channel/program tags applied
• Program statuses updated for tracking

Internal Testing and Seeds

• Test emails sent to internal accounts (Gmail, Outlook, etc.)
• Seed list includes requesters and QA team
• Test results reviewed and signed off

Post-Send Monitoring Plan

• Monitor delivery, bounce, open/click metrics post-send
• Notify requester once send is completed
• Verify follow-up workflows (alerts, scoring, etc.) are working

Custom Section 1

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Custom Section 2

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Custom Section 3

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Custom Section 4

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Custom Section 5

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