Global Preference Center
Built a compliant, scalable preference center integrated with lead scoring and nurture routing.
Case study
2025
Available for select projects
Creative Marketing Operations Builder
Marketing Operations built for scale — architecting the systems behind modern marketing through campaigns, automation, reporting, and process excellence in Marketo and Salesforce.
Find me:
LinkedIn
About
I’m a Marketing Operations Manager who thrives at the intersection of strategy, systems, and creativity. I specialize in building scalable frameworks across Adobe Marketo Engage and Salesforce — architecting campaigns, operational programs, and data processes that keep marketing running smoothly and reporting accurately.
Over the years, I’ve led global initiatives that modernized campaign operations, automated reporting, and standardized data governance, among other things. From designing global preference centers and lead scoring frameworks to implementing UTM, segmentation, and normalization programs, my focus is always on driving efficiency, clarity, and measurable impact.
I thrive where marketing meets operations — transforming complexity into clarity through structure, automation, and collaboration. Whether I’m optimizing lead flow between Marketo and Salesforce, standardizing campaign processes, or mentoring teams on best practices, I’m driven by creating systems that scale, deliver insight, and make marketing work smarter.
Toolbox
Marketo
Salesforce
UTMs & Attribution
Segmentation
Normalization
Drift
Demandbase
ZoomInfo
Stensul
ON24
Jifflenow
Design Systems
HTML/CSS
Services
Marketing Ops Advisory
Audits, naming/UTM frameworks, program templates, and reporting foundations across Marketo + SFDC.
- Campaign ops & QA
- Data governance & normalization
- Attribution & dashboards
Implementation & Integrations
Drift, Demandbase, ZoomInfo, ON24, Jifflenow — integrated the right way with fewer manual steps.
- Lead routing + score tuning
- Preference centers & forms
- Stack alignment with SFDC
Creative Systems
Reusable email/LP components, brand‑safe design tokens, and easy‑to‑use content blocks.
- HTML email templates
- Landing pages & microsites
- Lightweight tools & builders
Kind Words
Chris built us a scalable Marketo foundation — faster launches, fewer errors, better reporting. — VP, Marketing
Clean data and governance finally clicked for our team after his templates and docs. — RevOps Lead
A rare blend of systems and design. He made our preference center actually feel on‑brand. — Creative Director
Writing
UTM Hygiene That Survives Hand‑Offs
How to keep source/medium clean across teams and tools without becoming the tag police.
Marketo Program Templates That Scale
Standardized shells, QA checklists, and names that make reporting painless.
Design Systems for Email
Bringing tokens and components to HTML email without over‑engineering.